In today’s world, most of the marketers are not able to figure out why even after spending millions on research and product development, consumers don’t buy their products regularly. Let’s take an example of a mobile manufacturer. You know that you are providing the best processor and you know that you are providing the best […]
Firstly, congratulations on getting through to one of the most sought after private MBA colleges in India. Having graduated from the college barely two months ago, I can assure you that you’re going to be a changed person once this roller-coaster of a journey is over. Whether the change will be for the good or […]
Just before the onset of my SIP, all I wished for was a great project through which I could experience the corporate culture. After a lot of global(Marketing/HR/OBP/SSR) and semi-global(Finance/Operations) gyaan during my first year, finally it was time for me to realize the importance of globalization by applying that gyan to leave some mark […]
Just when everyone is fussing about having to roam around in the summer heat during their internship, I got an opportunity to make an impact in my field of interest in a company located in Shillong!! I’m currently interning at Hotel Polo towers, Shillong which is a hotel chain in the North East. I’m working […]