Embrace the irrationalities

Posted on 1 CommentPosted in AlumConnect

In today’s world, most of the marketers are not able to figure out why even after spending millions on research and product development, consumers don’t buy their products regularly. Let’s take an example of a mobile manufacturer. You know that you are providing the best processor and you know that you are providing the best […]

Hello Future IMTian

Posted on 1 CommentPosted in AlumConnect

Firstly, congratulations on getting through to one of the most sought after private MBA colleges in India. Having graduated from the college barely two months ago, I can assure you that you’re going to be a changed person once this roller-coaster of a journey is over.  Whether the change will be for the good or […]

Great Project vs Greater Experience

Posted on 1 CommentPosted in Internships 2018

Just before the onset of my SIP, all I wished for was a great project through which I could experience the corporate culture. After a lot of global(Marketing/HR/OBP/SSR) and semi-global(Finance/Operations) gyaan during my first year, finally it was time for me to realize the importance of globalization by applying that gyan to leave some mark […]