The advertising magnum opus of IMT Ghaziabad.
Ad-O-Holic sees participation from top B-schools of the country like MDI, IIM – Indore, IIM – Shillong, IIT Delhi DMS and IIM – Ranchi. The event, now in its 13th installment, forces the participants to be creative and come up with out-of-the-box solutions for advertising problems. Last year’s Ad-O-Holic case had the contestants develop a sustainable advertising strategy for a fast fashion brand. The competition has several rounds, teams which survive the initial round have a face-off on campus, in the final case study round in front of an expert panel.
Team Size: 3 Members per team from the same college
There is no restriction on the number of teams from a college
We encourage participation from both 1st and 2nd-year students
Registration Deadline: October 22nd, 2018, 11:59PM