The first marketing event of the academic year hosted by MarkUp, exclusively for first year students while they are still getting accustomed to the tight schedule and sleepless nights.
MarkRoadies, now a decade old, is kicked off every year at IMT’s iconic amphitheater. It is a three stage event in which students are tested on their quick wits, creativity and marketing knowledge. The first round is a puzzling treasure hunt. The second round tests the teams’ advertising skills. The final stage of the event is a case study round which is judged by IMT Ghaziabad’s very own esteemed faculty.