Events

Events

Marketing World Cup is one of the most awaited marketing events among the B-School fraternity.

Voted as the 2nd best B-school event in an online survey by Dare2Compete, MWC is a 48-hour non-stop face-off between the contenders from top B-schools of the country where the participants will be tested through some arduous case study competitions and on-spot events that are designed with the sole purpose of pushing you to your limits and bringing out the best in you.

MWC offers a plethora of marketing events which cater to budding marketers. Another novel facet of MWC is that it provides a platform for the participants to interact with industry stalwarts and deliberate on real-time industry problems.
Every year, this event attracts participation from top-notch B-Schools in the country
including the IIMs, FMS, MDI, IITs, SPJIMR, NITIE and many more.

The only advertising related Inter B-school competition at IMT. Ad-O-Holic sees participation from top B-schools of the country like MDI, IIM – Indore, IIM – Shillong, IIT Delhi DMS and IIM – Ranchi. The event, now in its 12th installment, forces the participants to be creative and come up with out-of-the-box solutions for advertising problems. The teams which survive the first round have a face-off on campus, in the final case study round in front of an industry expert.

The Eureka Effect is an engaging marketing conclave with discussions on current marketing trends. Every year, we have CXOs and other industry stalwarts come to our campus and share their stories and insights with the students. At Eureka Effect 2015, we had the privilege of hosting some of the greatest ad gurus of all time - K V Sridhar, Mandeep Malhotra and Juju Basu. The Eureka Effect also marks the opening of Marketing World Cup(MWC), our annual marketing extravaganza.

The first marketing event of the academic year hosted by MarkUp, excusively for first year students. MarkRoadies, now a decade old, is kicked off every year at IMT’s iconic amphitheater when the new students are still getting accustomed to the rigor of a management program. It is a three stage event in which students are tested on their quick wits, creativity and marketing knowledge. The first round is a puzzling treasure hunt. The second round tests the teams’ advertising skills. The final stage of the event is a case study round which is judged by IMT Ghaziabad’s esteemed faculty.

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