Eureka

Eureka

The Eureka Effect is an engaging marketing conclave with discussions on current marketing trends.

Every year, we have CXOs and other industry stalwarts come to our campus and share their stories and insights with the students. At Eureka Effect 2017, we had the privilege of hosting some great marketing mavens – Vidur Vyas (former CMO, Senior Director (Nutrition) at PepsiCo India), Kishore Chakraborti (former Vice President at McCann Erickson India) and Anuradha Tiwari (entrepreneur, author, digital marketer, TedX speaker). The Eureka Effect is also the platform where our annual marketing extravaganza, the Marketing World Cup is launched with unveiling of the trophies.

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