The advertising magnum opus of IMT Ghaziabad.
Ad-O-Holic sees participation from top B-schools of the country like MDI, IIM – Indore, IIM – Shillong, IIT Delhi DMS and IIM – Ranchi. The event, now in its 13th installment, forces the participants to be creative and come up with out-of-the-box solutions for advertising problems. Last year’s Ad-O-Holic case had the contestants develop a sustainable advertising strategy for a fast fashion brand. The competition has two rounds, teams which survive the first round have a face-off on campus, in the final case study round in front of an industry expert.