MarkUp aims to be a student run marketing enterprise which not only provides a platform for budding marketing managers at IMT but also provides real time solutions for the corporates.

Who We Are

At MarkUp, our love for marketing drives who we are and what we do everyday.
What we do is more important:
Illustrating how marketing concepts are applied to real-life situations,
enabling budding marketers to get a taste of live business problems,
providing a platform to showcase case study prowess and
facilitating industry interaction for B-School students.

WE strive to make YOU succeed.
MarkUp is your window to the world of marketing.......Let the wind surprise you!

Prof. Abhishek

Faculty Coordinator

The leader of the wolf-pack. He's the Prof-Next-Door, very approachable and the most sincere mentor we could have ever had.

Achal Sangal


Just as his name, he is strong, unshaken and always standing tall in face of a crisis. Be it guzzling 18 shots at once or pulling off a national level case study competition, this MarkUpite is not afraid of any challenges


Govind S


He is the Vieira to our Arsenal whose selflessness have effectively shown him to be the hybrid of a fierce and complacent leader


Utsav Shukla


The guy who doesn't stop till the job is done. Whether it's cheering up others with his brisk sense of humor or cleaning up a mess, he's your go-to guy.

P.S - Just don't bog him on a Madrid night


Our Vision

Help in orchestrating IMT’s mission of taking management education to unprecedented heights by adding to the rigor witnessed by the budding marketing community.

Our Values

At MarkUp, we believe that leadership and values are intertwined. Our community values of Integrity, Responsibility, Trust, Respect, Professionalism, Teamwork and Adaptability strengthen the IMT learning environment and are at the heart of MarkUp’s ambition: to improve upon business thinking by educating leaders to go beyond conventional management skills through innovation, execution and social responsibility.